April 11, 2018
Paranoid Brand Warning: Consumers can sense your fear
Consumers love confidence. On evidence, true customer loyalty is won through…
February 15, 2018
The Experience Margin: Only CX can save retail brands
Retail brands can be saved; but not by conventional retail strategy. In an…
May 16, 2017
Why customer retention is about more than just points
Apple is often cited as having the most loyal customers worldwide. But what…