Loyalty Coalitions are Morphing into Marketplaces
“I am not happy with it [the 15% commission rate], but you do get a constant…
Loyalty Coalitions V3.0: greater benefits for consumers and brands
A spike in recent news around loyalty coalitions – both good and bad – signals…
Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…
However much you think you know about a topic, some things will still surprise…
Reality Check: 5 Roadblocks to Blockchain Loyalty Tech
It’ll be several years before blockchain tech has any significant impact on the…
The Experience Margin: Only CX can save retail brands
Retail brands can be saved; but not by conventional retail strategy. In an…
Top loyalty trends for 2018 and what they mean for brands and customers
A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve –…
How a more emotional customer experience can transform loyalty
Brands today must offer a more emotional customer experience if they really…
What GDPR means for customer loyalty
There are all sorts of articles online trying to help people understand the…