November 15, 2018
Loyalty Coalitions are Morphing into Marketplaces
“I am not happy with it [the 15% commission rate], but you do get a constant…
September 5, 2018
Loyalty Coalitions V3.0: greater benefits for consumers and brands
A spike in recent news around loyalty coalitions – both good and bad – signals…
June 21, 2018
Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…
However much you think you know about a topic, some things will still surprise…
December 18, 2017
Top loyalty trends for 2018 and what they mean for brands and customers
A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve –…
December 15, 2017
How a more emotional customer experience can transform loyalty
Brands today must offer a more emotional customer experience if they really…
December 13, 2017
What GDPR means for customer loyalty
There are all sorts of articles online trying to help people understand the…
November 22, 2017
The Year 2022 – A Case Study of a Happy Customer
Sometimes friends ask me if I remember how we used to shop several years ago,…
November 1, 2017
Expiring points and what they tell us about customer loyalty in 2017
Expiring points should act as an eye-opener to the industry at-large. There…
October 27, 2017
Collaboration with common loyalty currencies
Collaboration with common loyalty currencies is the best way to generate more…
October 27, 2017
Loyalty Point Liquidity drives Customer Engagement
The key to getting customers once again actively involved in loyalty program…