Loyalty Coalitions are Morphing into Marketplaces

“I am not happy with it [the 15% commission rate], but you do get a constant…


Loyalty Coalitions V3.0: greater benefits for consumers and brands

A spike in recent news around loyalty coalitions – both good and bad – signals…


Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise…


Top loyalty trends for 2018 and what they mean for brands and customers

A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve –…


How a more emotional customer experience can transform loyalty

Brands today must offer a more emotional customer experience if they really…


What GDPR means for customer loyalty

There are all sorts of articles online trying to help people understand the…


The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago,…


Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There…


Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more…


Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program…