Why customer retention is about more than just points
Apple is often cited as having the most loyal customers worldwide. But what…
Wise Marketer Interview with Chuck Ehredt
Few men are more attuned to the forces of disruption than Charles Ehredt,…
The future of customer loyalty is mobile
The more we can do with our mobiles at the checkout, the more consumers will be…
Methods to Measure Customer Loyalty
At Currency Alliance, our framework for the measurement of loyalty programs is…
Personalization can increase customer engagement
For too long, customer loyalty programs have not included the technology to…