Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit…


Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There…


Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more…


Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program…


From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service…


Ending apathy around customer loyalty programs

We've all been there. You get to the front of the queue in your local store and…


Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what…


Wise Marketer Interview with Chuck Ehredt

Few men are more attuned to the forces of disruption than Charles Ehredt,…


The future of customer loyalty is mobile

The more we can do with our mobiles at the checkout, the more consumers will be…


Methods to Measure Customer Loyalty

At Currency Alliance, our framework for the measurement of loyalty programs is…