A case study of a happy customer - man sat outside on his phone

The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago,…


Let's shape the future of loyalty programs - a man in a cafe on his phone

Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit…


Expiring points - woman travelling

Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There…


Collaboration with common loyalty currencies - woman on the phone in a cafe

Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more…


Loyalty point liquidity - sale

Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program…


From loyalty to advocacy - a business meeting

From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service…


Ending apathy around customer loyalty programs - co-workers

Ending apathy around customer loyalty programs

We've all been there. You get to the front of the queue in your local store and…


Why customer retention is about more than just points - being served in a cafe

Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what…


Wise Marketer interview with with Chuck Ehredt

Wise Marketer Interview with Chuck Ehredt

Few men are more attuned to the forces of disruption than Charles Ehredt,…


The future of customer loyalty is mobile

The future of customer loyalty is mobile

The more we can do with our mobiles at the checkout, the more consumers will be…