How a more emotional customer experience can transform loyalty
Brands today must offer a more emotional customer experience if they really…
What GDPR means for customer loyalty
There are all sorts of articles online trying to help people understand the…
The top 5 ways to make loyalty programs more effective
As consumers grow more empowered, with more control and choice than they've…
The Year 2022 – A Case Study of a Happy Customer
Sometimes friends ask me if I remember how we used to shop several years ago,…
Let’s shape the future of loyalty programs
We have the opportunity to shape the future of loyalty programs so they fit…
Expiring points and what they tell us about customer loyalty in 2017
Expiring points should act as an eye-opener to the industry at-large. There…
Collaboration with common loyalty currencies
Collaboration with common loyalty currencies is the best way to generate more…
Loyalty Point Liquidity drives Customer Engagement
The key to getting customers once again actively involved in loyalty program…
Ending apathy around customer loyalty programs
We've all been there. You get to the front of the queue in your local store and…