Paranoid Brand Warning: Consumers can sense your fear
Consumers love confidence. On evidence, true customer loyalty is won through…
The Experience Margin: Only CX can save retail brands
Retail brands can be saved; but not by conventional retail strategy. In an…
The Attention Equilibrium
If you’re unlucky enough to have been the prettiest person in a packed bar,…
Loyalty: On the Cusp of Major R(E)volution
Loyalty program announcements so far this year indicate a major sea change.…