Loyalty Coalitions V3.0: greater benefits for consumers and brands
A spike in recent news around loyalty coalitions – both good and bad – signals…
Crash Course: 11 Terrible Customer Experiences in Travel
Given that Currency Alliance positions itself as a flag-bearer for great CX, I…
Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…
However much you think you know about a topic, some things will still surprise…
Two’s Company: Business-saving innovation is easier through partnerships
How many innovative ideas do you have to improve your area of the business? I’d…
Reality Check: 5 Roadblocks to Blockchain Loyalty Tech
It’ll be several years before blockchain tech has any significant impact on the…
Paranoid Brand Warning: Consumers can sense your fear
Consumers love confidence. On evidence, true customer loyalty is won through…
The Experience Margin: Only CX can save retail brands
Retail brands can be saved; but not by conventional retail strategy. In an…
The Attention Equilibrium
If you’re unlucky enough to have been the prettiest person in a packed bar,…
Loyalty: On the Cusp of Major R(E)volution
Loyalty program announcements so far this year indicate a major sea change.…