Loyalty Coalitions are Morphing into Marketplaces

“I am not happy with it [the 15% commission rate], but you do get a constant…


Loyalty Coalitions V3.0: greater benefits for consumers and brands

A spike in recent news around loyalty coalitions – both good and bad – signals…


Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise…


Two’s Company: Business-saving innovation is easier through partnerships

How many innovative ideas do you have to improve your area of the business? I’d…


Paranoid Brand Warning: Consumers can sense your fear

Consumers love confidence. On evidence, true customer loyalty is won through…


The Experience Margin: Only CX can save retail brands

Retail brands can be saved; but not by conventional retail strategy. In an…


The Attention Equilibrium

If you’re unlucky enough to have been the prettiest person in a packed bar,…