Top loyalty trends for 2018 and what they mean for brands and customers

A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve –…


How a more emotional customer experience can transform loyalty

Brands today must offer a more emotional customer experience if they really…


What GDPR means for customer loyalty

There are all sorts of articles online trying to help people understand the…


The top 5 ways to make loyalty programs more effective

As consumers grow more empowered, with more control and choice than they've…


The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago,…


Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit…


Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There…


Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more…


Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program…


From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service…