At Currency Alliance, our framework for the measurement of loyalty programs is based on the belief that “Engagement” is the common denominator and “Advocacy” and positive, increasing Life Time Value (LTV) are the primary goals. Please note that “Transactions” are only an element of building healthy relationships with customers.
Measuring “engagement” comes down to:
• Registrations for the Loyalty Program
• Frequency of engagement across all channels
• Conversion into purchases or other Actions
• Redemptions
• Advocacy
