Loyalty Coalitions are Morphing into Marketplaces
“I am not happy with it [the 15% commission rate], but you do get a constant stream of millions of users…” This quote…
Beyond the Hotel: Earning Guest Loyalty with Hospitality Tech
Countless articles have been written about enhancing the hotel customer experience (CX) with technology. But there is a…
Loyalty Coalitions V3.0: greater benefits for consumers and brands
A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more…
Crash Course: 11 Terrible Customer Experiences in Travel
Given that Currency Alliance positions itself as a flag-bearer for great CX, I asked around the office for everyone’s…
Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…
However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull…
Two’s Company: Business-saving innovation is easier through partnerships
How many innovative ideas do you have to improve your area of the business? I’d say if it’s less than about eight, you…
Reality Check: 5 Roadblocks to Blockchain Loyalty Tech
It’ll be several years before blockchain tech has any significant impact on the loyalty industry. Yes, blockchain has a…
Paranoid Brand Warning: Consumers can sense your fear
Consumers love confidence. On evidence, true customer loyalty is won through projecting self-assuredness, generosity…
The Experience Margin: Only CX can save retail brands
Retail brands can be saved; but not by conventional retail strategy. In an economy where it’s no longer possible to…
The Attention Equilibrium
If you’re unlucky enough to have been the prettiest person in a packed bar, you’ll know how it feels to be a consumer…
Top loyalty trends for 2018 and what they mean for brands and customers
A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve – shopped exclusively at one……
How a more emotional customer experience can transform loyalty
Brands today must offer a more emotional customer experience if they really want to engage with their customers and…
What GDPR means for customer loyalty
There are all sorts of articles online trying to help people understand the change in regulation and what they need to…
The top 5 ways to make loyalty programs more effective
As consumers grow more empowered, with more control and choice than they've ever had before, their loyalty to a brand…
The Year 2022 – A Case Study of a Happy Customer
Sometimes friends ask me if I remember how we used to shop several years ago, as things seem to be changing so quickly…
Let’s shape the future of loyalty programs
We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible…
Expiring points and what they tell us about customer loyalty in 2017
Expiring points should act as an eye-opener to the industry at-large. There needs to be greater liquidity in loyalty…
Collaboration with common loyalty currencies
Collaboration with common loyalty currencies is the best way to generate more liquidity in the loyalty industry, making…
Loyalty Point Liquidity drives Customer Engagement
The key to getting customers once again actively involved in loyalty program participation is through providing greater…
From loyalty to advocacy
Brand advocacy is great. Consumers talk about your product or service positively and share information about you…
Loyalty: On the Cusp of Major R(E)volution
Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts…
Ending apathy around customer loyalty programs
We've all been there. You get to the front of the queue in your local store and the assistant asks for your loyalty…
Why customer retention is about more than just points
Apple is often cited as having the most loyal customers worldwide. But what drives their customer retention? 14 years…
Wise Marketer Interview with Chuck Ehredt
Few men are more attuned to the forces of disruption than Charles Ehredt, managing director of the Currency Alliance,…
The future of customer loyalty is mobile
The more we can do with our mobiles at the checkout, the more consumers will be sold on using their smartphone to pay.…
Methods to Measure Customer Loyalty
At Currency Alliance, our framework for the measurement of loyalty programs is based on the belief that “Engagement” is…
Personalization can increase customer engagement
For too long, customer loyalty programs have not included the technology to enable personalization. Customers share…