Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise...


Paranoid Brand Warning: Consumers can sense your fear

Consumers love confidence. On evidence, true customer loyalty is won through...


The Experience Margin: Only CX can save retail brands

Retail brands can be saved; but not by conventional retail strategy. In an...


The Attention Equilibrium

If you’re unlucky enough to have been the prettiest person in a packed bar,...


Loyalty on the cusp of a major revolution

Loyalty: On the Cusp of Major R(E)volution

Loyalty program announcements so far this year indicate a major sea change. From...


Why customer retention is about more than just points - being served in a cafe

Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what...