Loyalty Coalitions are Morphing into Marketplaces

“I am not happy with it [the 15% commission rate], but you do get a constant...


Loyalty Coalitions V3.0: greater benefits for consumers and brands

A spike in recent news around loyalty coalitions – both good and bad –...


Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise...


Reality Check: 5 Roadblocks to Blockchain Loyalty Tech

It’ll be several years before blockchain tech has any significant impact on...


The Experience Margin: Only CX can save retail brands

Retail brands can be saved; but not by conventional retail strategy. In an...


Top loyalty trends for 2018 and what they mean for brands and customers

A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve...


How a more emotional customer experience can transform loyalty - woman having lunch

How a more emotional customer experience can transform loyalty

Brands today must offer a more emotional customer experience if they really want...


What GDPR means for customer loyalty - share

What GDPR means for customer loyalty

There are all sorts of articles online trying to help people understand the...