Loyalty Coalitions are Morphing into Marketplaces

“I am not happy with it [the 15% commission rate], but you do get a constant...


Loyalty Coalitions V3.0: greater benefits for consumers and brands

A spike in recent news around loyalty coalitions – both good and bad –...


Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise...


Top loyalty trends for 2018 and what they mean for brands and customers

A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve...


How a more emotional customer experience can transform loyalty - woman having lunch

How a more emotional customer experience can transform loyalty

Brands today must offer a more emotional customer experience if they really want...


What GDPR means for customer loyalty - share

What GDPR means for customer loyalty

There are all sorts of articles online trying to help people understand the...


A case study of a happy customer - man sat outside on his phone

The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago, as...


Expiring points - woman travelling

Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There...


Collaboration with common loyalty currencies - woman on the phone in a cafe

Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more...


Loyalty point liquidity - sale

Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program...