Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise...


Paranoid Brand Warning: Consumers can sense your fear

Consumers love confidence. On evidence, true customer loyalty is won through...


Loyalty point liquidity - sale

Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program...


Loyalty on the cusp of a major revolution

Loyalty: On the Cusp of Major R(E)volution

Loyalty program announcements so far this year indicate a major sea change. From...


Wise Marketer interview with with Chuck Ehredt

Wise Marketer Interview with Chuck Ehredt

Few men are more attuned to the forces of disruption than Charles Ehredt,...