Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected…

However much you think you know about a topic, some things will still surprise...


Paranoid Brand Warning: Consumers can sense your fear

Consumers love confidence. On evidence, true customer loyalty is won through...


A case study of a happy customer - man sat outside on his phone

The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago, as...


Let's shape the future of loyalty programs - a man in a cafe on his phone

Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit...