Loyalty point liquidity - sale

Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program...


From loyalty to advocacy - a business meeting

From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service positively...


Ending apathy around customer loyalty programs - co-workers

Ending apathy around customer loyalty programs

We've all been there. You get to the front of the queue in your local store and...


Why customer retention is about more than just points - being served in a cafe

Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what...


Wise Marketer interview with with Chuck Ehredt

Wise Marketer Interview with Chuck Ehredt

Few men are more attuned to the forces of disruption than Charles Ehredt,...


The future of customer loyalty is mobile

The future of customer loyalty is mobile

The more we can do with our mobiles at the checkout, the more consumers will be...


Methods to Measure Customer Loyalty

At Currency Alliance, our framework for the measurement of loyalty programs is...


Personalization can increase customer engagement

Personalization can increase customer engagement

For too long, customer loyalty programs have not included the technology to...