Reality Check: 5 Roadblocks to Blockchain Loyalty Tech

It’ll be several years before blockchain tech has any significant impact on...


The Attention Equilibrium

If you’re unlucky enough to have been the prettiest person in a packed bar,...


Top loyalty trends for 2018 and what they mean for brands and customers

A 2017 study showed that, from a sample of 1,321 customers, only 12 – twelve...


How a more emotional customer experience can transform loyalty - woman having lunch

How a more emotional customer experience can transform loyalty

Brands today must offer a more emotional customer experience if they really want...


What GDPR means for customer loyalty - share

What GDPR means for customer loyalty

There are all sorts of articles online trying to help people understand the...


Top 5 ways to make loyalty programs more effective - two women in a cafe

The top 5 ways to make loyalty programs more effective

As consumers grow more empowered, with more control and choice than they've ever...


A case study of a happy customer - man sat outside on his phone

The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago, as...


Let's shape the future of loyalty programs - a man in a cafe on his phone

Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit...


Expiring points - woman travelling

Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There...


Collaboration with common loyalty currencies - woman on the phone in a cafe

Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more...