Loyalty Coalitions V3.0: greater benefits for consumers and brands

A spike in recent news around loyalty coalitions – both good and bad –...


Crash Course: 11 Terrible Customer Experiences In Travel

Given that Currency Alliance positions itself as a flag-bearer for great CX, I...


Reality Check: 5 Roadblocks to Blockchain Loyalty Tech

It’ll be several years before blockchain tech has any significant impact on...


Paranoid Brand Warning: Consumers can sense your fear

Consumers love confidence. On evidence, true customer loyalty is won through...


The Experience Margin: Only CX can save retail brands

Retail brands can be saved; but not by conventional retail strategy. In an...


The Attention Equilibrium

If you’re unlucky enough to have been the prettiest person in a packed bar,...


Top 5 ways to make loyalty programs more effective - two women in a cafe

The top 5 ways to make loyalty programs more effective

As consumers grow more empowered, with more control and choice than they've ever...


Why customer retention is about more than just points - being served in a cafe

Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what...


Getting real value from loyalty programs - colleagues

Getting real value from loyalty programs

For many years companies have given rewards to customers in exchange for...


Wise Marketer interview with with Chuck Ehredt

Wise Marketer Interview with Chuck Ehredt

Few men are more attuned to the forces of disruption than Charles Ehredt,...