Two’s Company: Business-saving innovation is easier through partnerships

How many innovative ideas do you have to improve your area of the business?...


The Experience Margin: Only CX can save retail brands

Retail brands can be saved; but not by conventional retail strategy. In an...


The Attention Equilibrium

If you’re unlucky enough to have been the prettiest person in a packed bar,...


Let's shape the future of loyalty programs - a man in a cafe on his phone

Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit...


Collaboration with common loyalty currencies - woman on the phone in a cafe

Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more...


From loyalty to advocacy - a business meeting

From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service positively...


Do Traditional Drivers of Loyalty Still Apply

Do Traditional Drivers of Loyalty Still Apply?

To understand falling take-up of loyalty programs, perhaps we need to examine...


Loyalty on the cusp of a major revolution

Loyalty: On the Cusp of Major R(E)volution

Loyalty program announcements so far this year indicate a major sea change. From...


How to engage with millennials - woman with headphones

How to engage with millennials

Millennials can sometimes seem a little odd. Constantly attached to at least one...


Ending apathy around customer loyalty programs - co-workers

Ending apathy around customer loyalty programs

We've all been there. You get to the front of the queue in your local store and...