Loyalty point liquidity - sale

Loyalty Point Liquidity drives Customer Engagement

The key to getting customers once again actively involved in loyalty program participation is through providing greater...


Top 5 ways to make loyalty programs more effective - two women in a cafe

The top 5 ways to make loyalty programs more effective

As consumers grow more empowered, with more control and choice than they've ever had before, their loyalty to a brand...


A case study of a happy customer - man sat outside on his phone

The Year 2022 – A Case Study of a Happy Customer

Sometimes friends ask me if I remember how we used to shop several years ago, as things seem to be changing so quickly...


Let's shape the future of loyalty programs - a man in a cafe on his phone

Let’s shape the future of loyalty programs

We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible...


Expiring points - woman travelling

Expiring points and what they tell us about customer loyalty in 2017

Expiring points should act as an eye-opener to the industry at-large. There needs to be greater liquidity in loyalty...


Collaboration with common loyalty currencies - woman on the phone in a cafe

Collaboration with common loyalty currencies

Collaboration with common loyalty currencies is the best way to generate more liquidity in the loyalty industry, making...


From loyalty to advocacy - a business meeting

From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service positively and share information about you online....


Ending apathy around customer loyalty programs - co-workers

Ending apathy around customer loyalty programs

We've all been there. You get to the front of the queue in your local store and the assistant asks for your loyalty...


How to engage with millennials - woman with headphones

How to engage with millennials

Millennials can sometimes seem a little odd. Constantly attached to at least one device, tweeting during TV programs and...


Getting real value from loyalty programs - colleagues

Getting real value from loyalty programs

For many years companies have given rewards to customers in exchange for increased share of wallet and information that...


How sharing can improve the value of loyalty programs - two woman looking at their phones

How sharing can improve the value of loyalty programs

Customers have long been willing to share their personal information with merchants as part of customer loyalty...


Do Traditional Drivers of Loyalty Still Apply

Do Traditional Drivers of Loyalty Still Apply?

To understand falling take-up of loyalty programs, perhaps we need to examine why both brands and customers bothered...


Loyalty on the cusp of a major revolution

Loyalty: On the Cusp of Major R(E)volution

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to...


Wise Marketer interview with with Chuck Ehredt

Wise Marketer Interview with Chuck Ehredt

Few men are more attuned to the forces of disruption than Charles Ehredt, managing director of the Currency Alliance, an...


Why customer retention is about more than just points - being served in a cafe

Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what drives their customer retention? 14 years of...


Why Brands Need to Work Together to Compete with the Amazon Juggernaut

Why Brands Need to Work Together to Compete with the Amazon Juggernaut

The way in which people's shopping habits have changed in the last 10 years is highlighted by the incredible rise of...


Making the most of customer loyalty programs

Making the most of customer loyalty programs

Much has been made of customer apathy around loyalty programs in recent years. But it seems customers aren't alone in...


The future of customer loyalty is mobile

The future of customer loyalty is mobile

The more we can do with our mobiles at the checkout, the more consumers will be sold on using their smartphone to pay....


How the smartphone has altered customer engagement

How the smartphone has altered customer engagement

Most brands now realize that they need to be visible on social media given that it's a space where customers spend so...


Methods to Measure Customer Loyalty

At Currency Alliance, our framework for the measurement of loyalty programs is based on the belief that “Engagement”...


Why it's time to think differently about loyalty currencies

Why it’s time to think differently about loyalty currencies

In recent years, customers have fallen out of love with loyalty programs. There are several reasons why, but chief among...


Top 10 reasons why comcoin needs to be part of your loyalty strategy

Top 10 reasons why comcoin needs to be part of your loyalty strategy

At Currency Alliance, we have developed a universal loyalty currency called comcoin. We believe it has the potential to...


Loyal customers - smart citizens

Loyal customers – smart citizens

Cities have become much smarter in recent years. Governments now understand the potential benefits for their citizens of...


Social loyalty programs improve customer engagement

Social loyalty programs improve customer engagement

It's undeniable that in the last 10 years we have seen an enormous shift in the relationship between brands and...


Comcoin helps you build loyalty and advocacy

Comcoin helps you build loyalty and advocacy

The design of most existing loyalty programs and their inherent fragmentation means they have reached the limits of...


Personalization can increase customer engagement

Personalization can increase customer engagement

For too long, customer loyalty programs have not included the technology to enable personalization. Customers share...


The importance of being relevant

The importance of being relevant

Relevance is now a basic expectation. At the end of 2016 we are living in a world where people are increasingly used to...