From loyalty to advocacy

Brand advocacy is great. Consumers talk about your product or service positively and share information about you online....


How to engage with millennials

Millennials can sometimes seem a little odd. Constantly attached to at least one device, tweeting during TV programs and...


Ending apathy around customer loyalty programs

We've all been there. You get to the front of the queue in your local store and the assistant asks for your loyalty...


Why customer retention is about more than just points

Apple is often cited as having the most loyal customers worldwide. But what drives their customer retention? 14 years of...


Getting real value from loyalty programs

For many years companies have given rewards to customers in exchange for increased share of wallet and information that...


How sharing can improve the value of loyalty programs

Customers have long been willing to share their personal information with merchants as part of customer loyalty...


Making the most of customer loyalty programs

Much has been made of customer apathy around loyalty programs in recent years. But it seems customers aren't alone in...


The future of customer loyalty is mobile

The more we can do with our mobiles at the checkout, the more consumers will be sold on using their smartphone to pay....


How the smartphone has altered customer engagement

Most brands now realize that they need to be visible on social media given that it's a space where customers spend so...


Why it’s time to think differently about loyalty currencies

In recent years, customers have fallen out of love with loyalty programs. There are several reasons why, but chief among...


Top 10 reasons why comcoin needs to be part of your loyalty strategy

At Currency Alliance, we have developed a universal loyalty currency called comcoin. We believe it has the potential to...


Loyal customers, smart citizens

Cities have become much smarter in recent years. Governments now understand the potential benefits for their citizens of...


Social loyalty programs improve customer engagement

It's undeniable that in the last 10 years we have seen an enormous shift in the relationship between brands and...


Comcoin helps you build loyalty and advocacy

The design of most existing loyalty programs and their inherent fragmentation means they have reached the limits of...


Personalization can increase customer engagement

For too long, customer loyalty programs have not included the technology to enable personalization. Customers share...


The importance of being relevant

Relevance is now a basic expectation. At the end of 2016 we are living in a world where people are increasingly used to...